A new activation by the water company seeks to reduce waste by changing how teenagers clean their teeth.
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Comms should come from the brain not the heart, argues ex-WHO comms chief
Professional practice needs to be informed by research into what works and what doesn’t, says a senior comms figure.
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Winning GEO: The PR guide to AI search
1 December 2025
AI is rewriting search. Generative Engine Optimisation (GEO) puts PR in control – and The Romans’ Serpent shows you how

