Professional practice needs to be informed by research into what works and what doesn’t, says a senior comms figure.
GENERAL FEATURES
‘How can we prevent comms fatigue when senior leaders keep asking for more?’
Our experts provide strategies for internal comms teams to manage communication overload following a major project.
Business rates, bourbon and brews: The comms behind a U-turn
What three classic about-face cases can teach us about how to (or how not to) handle a policy decision 180.
Comms can bridge the gap between the C-suite and staff when trust is lost
Internal comms teams are uniquely positioned to support leaders as they mend their fractured relationships with employees following a breakdown of trust.
Spin doctors and the splinternet: Entering a new comms era
How President Trump’s press secretary Karoline Leavitt and her ilk are redefining the rules of engagement with the media.
‘Our CEO won’t communicate internally with employees. What now?’
Three comms experts offer practical advice on how to empower a hesitant CEO to become a visible, authentic and effective leader through internal channels.
What’s it like doing comms for one of the world’s biggest sporting events?
“I’m a super lucky man,” says Luca Casassa, communications director of the 2026 Olympic and Paralympic Games Organising Committee.
Internal comms rules your CEO really needs to know
In an era of pervasive smart phones, the reputational risks of making a mistake have never been higher.
Why do so many comms chiefs have sustainability in their portfolio?
In a climate where it is now much harder (but arguably more important) for companies to talk about their green credentials, In.Comms weighs up the efficacy of the dual-role leader.
Should you take a comms job at No. 10?
In.Comms spoke to several veterans of the Downing Street communications operation to weigh up the highs, the lows and the oddities of doing PR for the PM.
‘I realised Harry Styles’ fans now are probably in the age bracket for screening’
The social media team behind the NHS’ recent viral meme discuss taking risks and how it all happened.
Should you turn your employees into influencers?
Influencers promoting brands is nothing new, but your own staff can be more effective. Encouraging them to become ‘empluencers’ can help boost trust, engagement and the bottom line – but be careful it doesn’t backfire.
How we do comms at… London Business School
Felicity Glennie Holmes, chief communication officer at London Business School, shares her insights on the communication strategy, culture and challenges at one of the world’s leading business schools.
11 things to do (plus one to avoid) to land your next in-house comms job
If you’re even thinking about moving to pastures new this year, here’s the practical advice you need to help boost your chances of getting the role you want.
BBC, M&S, Meta, Heathrow… the worst corporate disasters of 2025
In.Comms reveals the biggest reputational catastrophes of the year – including fires, tech outages, cyber attacks and more.
‘Employees seem genuinely excited that we’re now a B Corp’
Haymarket’s head of communications and impact Tara Geoghegan on why the company has joined the global movement – and how it's brought everyone along on the journey.
What happens when your CEO loses the plot?
We all make mistakes but, as history shows, some cause more damage than others.
Rumours, lies and mistakes: learning to live with mis- and disinformation
Dealing with falsehood is anything but a new problem, but in this post-truth age the many challenges it presents are becoming ever more front of mind for comms people.
Choosing your channels: what are the best ways to engage with employees?
From traditional intranet and email bulletins, to Whatsapp, fortune cookies and emoji-only announcements, the options available are greater than ever now.
Are you being seen? AI is dramatically changing the way people search
Whether it’s SEO, GEO, AEO or the next version around the corner, things are changing fast… but that could be good news.
Whose line is it anyway? The debate on where internal comms should sit rumbles on
Some say internal comms deserves to be its own unit, others believe different departments should just collaborate more; In.Comms investigates how the jigsaw can fit together.
What great change leaders know about internal comms
If transformational change is ‘80 percent about the people’, how can you ensure they are all getting the message?
From apathy to empathy: revitalising DEI through authentic internal messaging
In the face of political backlash and employee fatigue, corporate DEI initiatives are at a crossroads. So which way now?
Have a happy and lasting relationship with your agency
There’s no one set of rules that can cover every agency relationship. So what should you do?
‘During the Heathrow shutdown, the comms challenges were very complex’
When a huge fire blacked out Heathrow, Shaun Jepson, British Airways’ head of corporate communications & public affairs, needed a quick and well-drilled response from his team.