‘Don’t just communicate decisions – influence them’

In this uncertain climate, comms’ strategic value is increasing.

‘To change anything in an organisation, you have to have a strong story to tell’

The purely informational model of broadcasting updates without context or connection is no longer fit for purpose. Engagement depends on meaning — and meaning depends on storytelling.

‘Pride Month is no longer the benchmark for LGBTQ+ comms support’

Showing up for LGBTQ+ customers and employees in June will not offset a year of silence, inconsistency or absence.

‘In volatile times, we should neither mirror chaos nor pretend it’s not there’

Internal comms loses relevance when it ignores the world employees are living in, says corporate comms leader Tetiana Levchenko.

‘Internal comms professionals need to have the confidence to say no’

We're the golden thread that runs through an organisation, which is why we must also act as its conscience.

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‘Corporate affairs needs to be at the table when AI governance is designed’

The first AI-related crisis in your sector is unlikely to be a software malfunction, which is why corporate affairs needs to be embedded in AI discussions from the outset.

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‘We need to be good politicians to be great comms leaders’

We often shy away from organisational politics but there are plenty of practical tactics we can deploy to help us master the art of influencing, stakeholder management and collective decision-making.

‘Internal comms leaders are crucial to AI investment success’

The successful adoption of AI rests not on buying the best software, but on a deliberate workforce transformation.

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‘Internal communicators need to give themselves permission to be more visible’

Organisations know visibility is a strategic asset. In a highly competitive jobs market, personal visibility matters too.

‘2026 could be when things really shift for internal comms’

The split between tactical execution and strategic influence has always existed but this might be the year when we stop trying to be both things to all people.

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‘Throw off the gloom… you work in comms!’

Forget about ‘blue Monday’ and new year despondency – there are many reasons to be cheerful in January 2026. Plus, being optimistic is in your job description…

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‘Internal and external comms working together builds trust and reputation’

Why the relationship between what we say to employees and to the world at large – and when we say it – is so important.

‘CEOs should prioritise employee comms over globetrotting selfies’

Leaders know how important it is to engage their employees, which is why they need to spend more time communicating with them.

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‘The value of real human connection has never been clearer’

In-person communications will always build trust faster than virtual briefings.

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‘Communicating ESG is more important than ever in these challenging times’

Sustainability and social commitments are contested topics but the new rules we are operating under offer some great opportunities.

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‘Fast action is often the best way to fail when crisis hits’

Humans resort to instinctive behaviour under pressure, which is why you need to hardwire a calm perspective into your crisis response.

‘AI makes soft skills the new hard currency in the comms profession’

As the technology becomes more powerful, the true value of in-house comms professionals lies in their uniquely human skills, such as their ability to connect, empathise and strategically influence culture and behaviour.

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‘What in-house teams get wrong when briefing an agency’

A good brief is far more than just part of a box-ticking exercise, it’s the point where a great relationship can be born.

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‘Talking about race is difficult but so is the comms role’

Staying silent can be damaging to the well-being of your workforce. As storytellers we can do better.

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‘Your comms department is a strategic centre of excellence’

How you talk to people inside your organisation determines what they say outside it – so why not turn your company culture into a competitive advantage?

‘A handful of bullet points isn’t enough for an internal crisis comms plan’

When a crisis happens, company leaders rely on employees and contractors to help them recover, yet they often prioritise communication for customers, shareholders and the media.

Danny Rogers on... why In.Comms, and why now?

The editor-in-chief explains the rationale for the title and why in-house comms pros have become so influential and valuable to organisations.

‘It’s time for communicators in health to become registered professionals’

Others in the field, including doctors, nurses, lawyers and accountants, have their own regulatory bodies – so why not us?

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‘Comms is never just about comms: we have to be chameleons’

Giving teams a strategic role across the business can help to drive effectiveness and efficiency in getting results.