RESEARCH & REPORTS

Over half of in-house pros looking to move job

The study found a number of divergences between in-house and agency comms professionals.

Almost one fifth of employees skip internal comms due to ‘volume fatigue’

A new report has highlighted a number of issues for internal comms, including around measurement and AI .

Credibility gap in internal comms despite high professional esteem

New research highlights a mismatch between positive perceptions of internal comms as a function and its relative inability to prove its impact.

Pay and bonuses for in-house comms teams outpace agency counterparts

A report out today suggests the gap in remuneration between the two groups has widened further over the last 12 months.

Bots and GenAI exerting a hidden influence on our opinions

A report highlights new issues for comms teams caused by how we interact with AI and the internet.

Poor redundancy comms increase the flight risk of remaining staff

Unclear and inconsistent messaging fuels mistrust and prompts remaining employees to consider their own roles, research finds.

PR spending rises again as companies ‘hold their nerve’

In-house comms teams are seeing a continued rise in PR budgets, as marketing spend increases.

Businesses ‘noticeably cautious’ with hiring in Q1, report finds

Hanson Search consultants give an insight into the hiring trends in the comms industry in Q1.

Comms leaders ‘AI laggards’ despite productivity gains

CEOs are pushing AI adoption at pace while many corporate affairs teams struggle to keep up, says report

In-house teams now manage an average of nine specialist areas

A survey from the PRCA demonstrates the increasing scope of many comms roles and the challenges that come with that.

Ageism ‘rife’ across comms, despite intergenerational teams being the norm

Almost half of senior communications leaders report experiencing age-related stereotyping, despite the benefits and prevalence of age-diverse teams across the industry.

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Well over half of companies have no change comms strategy

A new report saw comms pros from around the world give their thoughts on a range of issues from internal comms to AI.

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Over 70 per cent of in-house pros see their remit growing in 2026

The latest instalment of the annual Power Book survey has revealed what in-house professionals think will happen to the number of areas under their responsibility in 2026.

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A quarter of in-house pros think their teams will grow in 2026

The latest annual Power Book survey asked in-house comms professionals whether they expect to have additional headcount this year.

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UK corporate affairs turnover far higher than other countries, report reveals

Turnover rate is down but UK corporate affairs leaders change jobs more frequently than their counterparts in Europe and the US.

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One fifth of in-house pros think agency budgets will increase in 2026

The latest instalment of the annual Power Book survey asks in-house professionals their thoughts on how agency budgets will change this year.

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Maternity leave ‘has a negative effect on career progression in public affairs’

A new report from leading women’s trade body Women in Public Affairs reveals that organisations need to do more to ensure maternity entitlements are clearly explained and easy to use.

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Most comms pros ‘open to leaving role in 2026’, report finds

New research has shed light on a significant retention risk, despite the challenging economy and weak jobs data.

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AI adoption in comms still in development stage, report finds

New research has called into question how much teams are actually using AI in their day-to-day work.

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Companies must be open and honest about lobbying, report says

Businesses are being urged to adopt structured, values-based decision-making and engagement processes.

Internal comms uniquely positioned to be ‘core organisational capability’

With the business world in a state of constant disruption, organisations must ‘rethink how they align people, strategy and action’, says new report.

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Moving in-house harder than ever, report reveals

Many in-house teams will not risk hiring comms professionals from agencies.

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PR budgets set to shrink, new report warns

Despite a rise in recent months, PR budgets are expected to fall in the year ahead.

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In-house teams need access to real time data to become ‘more agile’

A new report from Cision has put a spotlight on the different ways agency and in-house PRs perceive their teams’ strengths and weaknesses.

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CIPR launches internal crisis comms guide

New guidance seeks to fill the gap left by traditional approaches to crisis communications.

Intranet will be ‘top priority channel’ for internal comms in 2026

Email is seen as the most effective tool but research finds communicators want to invest more time or resources in intranets next year.

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Scotland outperforms UK on gender equality in PR leadership roles

UK-wide census data shows Scotland leading the way in gender equality at the director level.

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‘Getting content from other departments’ proves tricky for internal comms

A new report has revealed some of the biggest challenges facing internal comms teams, including inter-departmental collaboration.

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Gender pay gap widens across PR and comms industry

PRCA census paints a picture of an ambitious sector embracing strategy planning and measurement, while simultaneously struggling to make progress on DEI.

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AI creates ‘significant divide’ in internal comms, study reveals

The rapid adoption of AI is creating an ‘expectation gap’ between internal comms teams, but leading adopters view this as a catalyst for stronger cross-department collaboration.

Why you should celebrate not fear the multigenerational comms team

A new report reveals that CCOs are embracing intergenerational diversity, focusing on ‘living’ corporate values and leveraging coaching as a core leadership imperative.

AI search favours reputation over fast or visually impressive websites, new study finds

Traditional search is being pushed out in favour of AI search, but some impressive looking, SEO-optimised websites are slipping past the algorithms, new study finds.

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Internal comms is ‘a strategic asset’, not just an information delivery tool

Going beyond just information dissemination, internal communications is a vital, two-way process that builds trust, shapes culture and drives organisational success, says a new report

Research and reports: CIPR Investigating internal comms in organisations with fewer than 500 employees

Smaller firms failing to realise internal comms potential, CIPR warns

Professionals are not being given the resources they need to deliver effectively, suggests new research.

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PR spending set to grow, new report reveals

The confidence of companies in their financial future reaches positive territory for the first time in more than a year, despite a “challenging” climate.

When employee surveys do more harm than good

Listening to staff and not acting on the feedback is more damaging than not listening at all.

Comms ‘one of the most AI-ready’ professions, says report

Augmentation and automation could affect more than 80 per cent of profession’s typical tasks, leading to significant cost and time savings.

Five key ‘pillars’, four potential models and three concerns

A new report reveals recommendations for those in charge of running an international comms operation.

Chief comms officers favour ‘strategic silence’, says report

More chief communications officers prefer staying quiet on divisive issues than speaking out, new research by Ipsos suggests.

AI will be the ‘single biggest driver of change’ in communications

New research reveals how in-house communications, public affairs and marketing are being transformed by AI, highlighting efficiency gains, adoption challenges and evolving skillsets.

Fewer DEI and ESG roles and more digital and content experts being recruited

Pressure to prioritise tangible results over shaping perceptions is driving the needs of chief comms officers, says new report.

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In-house PRs happiest with their pay

Pay and bonuses have improved more for in-house PRs in recent years than for their agency counterparts, says new survey.

Pay and benefits tops workplace communications gap

The IoIC’s IC 2025 Index supplement reveals pay and benefits is still the biggest area where workers feel they are not well enough informed.

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Boring bosses and job losses driving out in-house pros

Being made redundant and ‘uninspiring bosses’ are the top two reasons for in-house comms professionals to move jobs, according to new research.

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Most in-house PRs spend two days a week or fewer in office

In-house comms professionals enjoy far greater flexibility than their agency counterparts when it comes to where they choose to work, new research indicates.

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Private healthcare the top-rated perk by in-house and agency PRs alike

But a survey of corporate comms professionals has also revealed some differences in preferred benefits between in-house and agency workers.

‘Bolder’ campaigning will return, but corporate affairs risks losing seat at table

Deloitte’s Mark Hutcheon reveals insights from a recent survey he conducted reviewing his clients’ profession.

Reputation: ‘innovation’ and ‘people practices’ biggest boons

Positively communicating creativity and how employees are treated are the most effective ways to improve perceptions and add value, says new report.

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Humanity must remain at the heart of communication, says IoIC survey

The latest research from the Institute of Internal Communication (IoIC) reveals a significant disconnect between leaders’ communication styles and employees’ desire for genuine connection and understanding.